Home Entertainment Crush Wine Festival is Back at Xintiandi Style… & It’s FREE!

Crush Wine Festival is Back at Xintiandi Style… & It’s FREE!

by Mat Lee
0 comment 7 minutes read
Crush Wine Festival is Back at Xintiandi Style… & It’s FREE!

Taking place across both the indoor and outdoor space at the lifestyle hub and creative commercial space of Xintiandi, in collaboration with event partners Social Supply and The Bottle Project 瓶瓶有奇Crush Wine Festival is back for the fifth year in a row.


Running from October 27-29, this year’s theme is ‘Uncorked Adventures: Exploring The Heart of Wine Culture.’


And the best part? It’s completely FREE to attend!

Who Can Attend?


Welcoming wine enthusiasts of all backgrounds – from professional wine experts to casual wine drinkers – the event will encourage wine exploration from vine to cellar, from Old World wines to New World wines, from time-honored classics to new-age natural wines, and everything in between.


Look forward to expanding your wine knowledge through guided tastings, winemaker meet-and-greets, wine-related interactive activities, and even wine personality tests – a true celebration of all things wine. 

How is Crush Different Than Other Wine Festivals?


Unlike other wine festivals, the focus at Crush is all about wine education, interaction and sharing of ideas, diving deep into the world of both domestically produced Chinese wines as well as world-renowned international wine labels, with more than 200 unique varieties across more than 25 vendors.


Showcasing one of the widest varieties of wines that Shanghai has ever seen, guests will be able to taste wines from boutique wineries to well-known estates, from local winemakers to global producers. 

What to Expect

The event will offer two wine bars – one showcasing the ever-expanding world of Chinese wines, curated by The Bottle Project 瓶瓶有奇, and the other focusing on international bottles, with representation from South African to France, from Australia to California… and more!

The Bottle Project will showcase the promising emergence of Chinese wines across numerous wine-producing regions, allowing them to take center stage at the event.


Attendees will have opportunities to meet the winemakers, learn about the winemaking process and taste and compare various vintages with other like-minded wine connoisseurs.

Expect to interact with brands like Runaway Cow, a Chinese winery lead by an up-and-coming young Chinese winemaker, along with Domaine Le Moodie and Tinyuu, to name a few.

Attendees can also join wine workshops like Lionel Le Gal’s Chinese Wine Journey, featuring six distinct labels of domestically produced wines, or Domaine Le Moodie’s Tasting and Meet the Winemaker event. 


Max Bund from Fine Wines will lead a tasting tour of strong yet elegant wines and how to pair them with food, while The Bottle Project will host a Chinese Wine Tour ‘across China’ right here in Shanghai. 

In additional to workshops, tastings and events, wine festival goers will have the opportunity to take home wine tools from merchandise vendors, including a chance to design their own wine bottle label.

MBTI – a customized digital survey, or wine ‘personality test’ – will also be on offer, allowing guests to discover their wine taste profile, based on sweetness, acidity, tannins, and flavor richness levels.


The test will match guests to wines they may enjoy that are available to sample at the festival through avatars that will help guide the wine experience. 

More than just a tasting event, Crush Wine Festival is a celebration of connection between wine enthusiasts, regardless of background and previous wine experience.

Raise your glass as you mingle with fellow wine fans, toasting to the future of Chinese and international wine exploration. 


A sneak peek at some of the wine brands to look forward to: 

  • Robin

  • Asia Sparks 亚星生活


  • WY Cellar


  • 秋醉Le vin d’automne


  • Taylor Trading

  • Wines of Germany 德国葡萄酒协会

  • KC WINE 欧玉红酒

  • We spirit

  • Magnum Wines 

  • drinKuaidi 饮桥


  • Pudao Wines 葡道


  • Simple Drinks 简单喝酒

  • Vin Deux Trois  

  • PoK Terroir Wines


  • CIVB

  • KaPour! | FlavorNotes 卡葡儿 | 风味日志

  • BOISSET 博赛

  • 葡萄酒黑皮书 The Black Wine Guide

  • 叁杯SANBEI

  • Juicy&Cozy

  • DrinkSoul灵魂酒馆

  • AllInWine澳琳湾精品酒 

The DJ lineup will include: Spacereturn, 小喇叭, Andrew Mo, Melting Pot’s Xiaochao, and more! 

Event Details

Dates & Times:

  • Fri Oct 27, 2-11pm

  • Sat Oct 28, 2-11pm

  • Sun Oct 29, 2-10pm

Location: Xintiandi Style I

Tickets: Free Entry

Tasting Set Tickets*:

  • Early Bird (through Oct 27) – RMB99

  • Door – RMB119

*Includes 4x wine tasters (75ml pours) at any Crush booth plus 1 wine bag set

Scan the QR below to purchase your wine Tasting Set Ticket now:


Pre-Wine Event

As a precursor to the Crush Wine Festival, on Thursday, October 26 from 7-10pm come sample Xinjiang wines paired with Xinjiang BBQ at Anwar Kawap, located in the 758 Julu Lu courtyard space.

Entry to the event is free, with Xinjiang shaokao and snacks for sale, plus curated Xinjiang wines to taste. No RSVP required.

Crush After Party

On October 28, you’re invited to the Crush after party at The Bunker by Flask from 11pm until late. Let the good times continue with more wines and more music.

Exclusive wine cocktails by The Bunker will be for sale, along with DJ Gecko Hone and DJ SpaceReturn on the decks. Welcome drink by DripWine provided for those who RSVP, free to enter.


About The Bottle Project 瓶瓶有奇

The Bottle Project by Xintiandi is a brand that creates content and experiences focusing on Chinese wine. They aim to showcase the local customs and traditions behind the Chinese produce, sharing the flavor and stories to more people.

About Social Supply

Social Supply curates local community events through self-driven social experiences that bring people together over food, drinks, film, music and art in the form of intimate gatherings through to large-scale festivals.

[All images courtesy of Crush Wine Festival]

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Mat Lee
Author: Mat Lee

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